Hello agents! Last week we discussed the best businesses to approach. Now, we will discuss the right time to approach them. Every business is different, and as such, they each have different schedules. A restaurant may hit peak business during lunch or dinner on the weekends while a toy store may be busy every day during the holidays. On the other hand, they may be completely empty during the summer because of changes in population or demand. Current events could also have an effect on a company, and an upcoming change to an industry may cause a significant change to a merchant’s schedule. It is important to make note of these trends in companies and industries before approaching them, or it could work against you. If you were to approach a manager during peak hours and a staffing shortage, they may not be very receptive to your ideas, no matter how good they are. So, do some scouting first. Visit them on different days at different times, purchase an item or service.
After you know their schedule (maybe even better than they do), you can try speaking with the manager or owner. Select the slowest time slot they have and make your pass. Remember that some businesses may be busy for months at a time and might require you to come back after a seasonal rush. However, even if they seem busy year-round, what may constitute as busy for them could be different. A business that regularly experiences a large number of customers is used to it and could see it as a slow day. This is why it’s also important to keep a general idea of how many customers they help at a time as well. If they have one day where the front door seems to be revolving, and another when it only opens every few minutes, it may be worth the effort to try to approach during that slightly slower time.
If the individual you approach needs time to think or is unprepared, schedule a return for another slow day. If you know when that is, then offer it as a possible slot, otherwise, allow them to select it. The important factor here is the impression that was set on your first approach. If you approach when they are busy and potentially even frustrated, they may never want to do business with you. Approaching when they are slow, calm, and have the time can allow you to set a proper impression and make them more receptive to you. Keep in mind that this is more than a deal, it is a relationship that you are trying to form.
After this initial meeting and follow up, you should be good to go. Use those negotiating talents to bring merchants to the FlashBanc side of processing. Check-in with them every now and then and reference them to FlashBanc’s support team whenever they need it. Let them know that FlashBanc has them covered and move to the next client